Double your Success ISBN: 9781946633453, ForbesBooks an e- book copyright and written by Stephen Levi Carter, MBA and Dr. Sterling L Carter.
Sub-titled Principles to build a multimillion-dollar business, this book by twin brothers presents the steps they took to produce such a business and suggests these same steps may be followed to attain the same level of success. Opening with the usual acknowledgements, interesting brief biographies of the authors, a Foreword and Introduction the ensuing subject matter is provided in sections, each broken into Principles. Section I contains four – Define Your Niche, Is There Any “There” There?, The Importance of Relationships, and Rome Wasn’t Built in a Day. Section II has two – Sell Your Vision and Lead with the CARES Model. Section III provides Principles 7, 8, and 9 – Be the Last Person to Eat, Teach and be Taught, and Where the Eagles Fly. Section IV gives Principle 10 – Stay Hungry and 11 – Prepare for Storms. A conclusion – Ready to Take the Leap? is followed by a list of 84 pertinent references.
The authors’ stress the importance of finding a uniquely required niche and the importance of doing your research diligently to discover it along with its possibilities of long-term viability, possible competition and other pertinent factors. Their niche was to provide physical therapy therapists in the home health industry with later expansion to other much needed therapeutic forms. Additional to this need for research, is the ability to envision possibilities discovered by the research, total belief and dedication to your project, hard work, perseverance, highest ethical standards and optimism and even then unforeseen factors may need to be surmounted. Shortly after establishing their company their base of operations, Houston, TX, was struck by the massive hurricane that destroyed all communication as well as supplies of theirs and the companies with whom they were associated. They still managed to survive and see that their patients were treated and learned immeasurably from the experience. The need for patience is reiterated (Rome wasn’t built in a day) as are a number of other suggestions set forth that are available in many of the other entrepreneurial books that recently have appeared on the market. However, these authors have provided a discussion that offers quite a number of interesting and differently slanted suggestions that should benefit anyone wishing to embark upon an entrepreneurial endeaver. They have reduced a number of their procedures to easily remembered slogans. For example, in the CARES model referred to in the second principle in Section II, C stands for compassion, A for attitude, R = respect (for often very elderly patients), E = excellence, and S for servant leadership, each letter followed by a thorough explanation and examples. They also have provided a thoughtful discussion of approaches to working with a workforce for best results and how that of millennials is quite markedly atypical, an important consideration not previously presented in other books read by this reviewer. Additional worthwhile considerations are such factors as often not considering minor but important changes required when an employee, even of relatively minor management position, leaves the company, changes thrust upon a company by political change, health care and others.
Conclusion: A well-written book that covers many features offered by others, BUT providing well-worthwhile additional material not covered by other authors.
5* Important factors for consideration in entrepreneurial endeavor.