Empowered

EMPOWERED published by Lasting Press, is a book copyright with ISBN #’s for Mobi, Epub, Paperback and Hardcover and was written by Dominica Lumanazar.

Sub-titled “The Business Owner’s Guide to Leadership and Success” this book presents a more inclusive than usual Disclaimer, the usual dedication, Preface, and Introduction followed by 3 Parts. Part I, entitled “Leading For Success”, consists of 5 chapters – on fundamentals of leadership, spotlighting your business, company history, your mindset with respect to how thoughts/emotions affect work and the necessity for discovering a work/life balance. Part II, Business Value has 4 chapters discussing relationships, company branding, marketing and retention of customers. Part III, Business Clarity, contains 3 chapters centered on the “Habits of Successful Leaders”, “Course Correction” and “Stay the Course”. A conclusion, Acknowledgments, a few References, About the Author and Notes containing more reference material terminate the presentation.

Discussion: A large portion of the book fundamentally is similar to most books of this type – positive thinking. However, here it is provided in a much broader sense and with unusual, interesting and pertinent introductory material that describes an author who has learned the necessities required to succeed in business quite literally ‘the hard way’. As an amusing aside, thoughts of this opening material somehow pop up later during the author’s discussion of “Branding” and the importance of ‘what you are providing’. The material itself discusses the emotional side of business and how it should be controlled and directed; the need to recharge your batteries; the need to recognize when to turn the business over to another CEO; how to avoid isolation and to ‘connect’; importance of ‘branding’; the importance of the 5 second rule – which parenthetically is based upon the latest research results that today’s average human attention span has dropped to 8.1 seconds, which I’ve heard is about that of a goldfish; and above all, the need for constant and extensive research – about the needs or desires for your product(s), the individuals who will be interested; how to interest additional; course correction if needed and more. The author further admonishes that you should work ON your business not IN it and above all ‘stay the course’. Most importantly perhaps is that she presents numerous lists of suggestions on how to proceed to accomplish each of her main points. The book’s Conclusion fits well with introductory remarks bringing closure to the story and the unusual acknowledgements are quite in character with the overall approach. References and notes presented are appropriate as is a short interesting piece about the author’s personal accomplishments.

5* Author’s unusual, conversationally set forth advice ‘learned the hard way’.

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