Profitable Conservation ISBN: 9780997087925, Gypsy Road Publishing, copyright and written by Mark Aspelin.
The author’s basic thought in presenting this book is to demonstrate that it is possible to engage in conservation methods that benefit wildlife, biodiversity and still be profitable for business with the additional plea for everyone to participate in this greatly needed endeavor, even in a small but thoughtful manner. He begins by explaining that he received a reality check in the Saiwa Swamp National Park in East Africa while working there as part of the International Crane Foundation. He was approached by a local tribal leader who asked if he could help them gain business acumen. He could not help, but decided to return to gain an MBA and from here he acquired a myriad of jobs associating businesses with conservation and biodiversity. He approaches this many sided subject by dividing it into 3 Parts. Part 1 “A Primer on Green Business Strategies and Biodiversity Conservation.” consists of 2 chapters that provide “A Primer on Green Business Strategies from a Business Perspective” and “A Primer on Biodiversity from a Conservative-Biology Perspective”. Part 2, Profitable Conservation Strategies for Wildlife and Biodiversity” consists of chapters 3 through 7 and reviews areas of Habitat Destruction and ways to avoid them; Profitable conservation methods to employ against Invasive Species; methods to employ against Pollution, Climate change and Ocean Acidification; Overharvesting; Sustainability Reporting; The Biodiversity Section. Part 3, Chapters 8 through 12 discuss Profitable Conservative Case Study Natura (Brazil); that of BHP Billiton in Australia and the United Kingdom; Walmart in the United States; NEC Corporation in Japan; a Conclusion calling the world to action “One Purchase at a Time”, Don’t Litter and “Make Your Land Permeable to Wildlife”. A Few Parting Words are offered along with a Glossary.
Discussion: The author has presented one of the most all-encompassing discussions of the mass of knowledge and activity that conservation entails this reviewer ever has read. Further, he has provided this material in a very readable form, yet supplied each chapter with a wealth of corroborative references for the interested reader to pursue further if desired. This is a book that any and every one with even a modicum of interest in the world in which we live definitely should read. Parenthetically, it presents an ‘eye-opening’ account of how seriously large businesses throughout the world are engaging in conservation and biodiversity methods and offers simple suggestions for each individual to participate by their own daily efforts.
5* Highly recommended for any and all world residents.